Sample Pr Campaign

Communications Plan Addressing Most Pressing Reputational Issues Facing Livestrong Background of current issue facing Livestrong Foundation Lance Armstrong – the 7 time Tour De France winner, cancer survivor and founding chairman of the Livestrong Foundation, has been facing a lot of pressure and criticism from the media and the public due to allegations of doping made by the United States Anti Doping Agency (BBC, 2012). On October 17 2012 Armstrong resigned as Chairman due to allegation of doping (Mary, 2012).In November 2012, Lance Armstrong officially stepped down from the board of directors and ended his association with the Livestrong Foundation which was then known as The Lance Armstrong Foundation (Mclaggan, 2012; Vertuno, 2012). However, despite this, the opinion of the people towards the Livestrong Foundation is one of prejudice. Many companies who formally endorsed Armstrong have dropped him from their campaigns. Some of these companies were Nike, Trek Bicycles, Giro , FRS (energy products), and 24 Hours Fitness (Petchesky, 2012).Various reasons were given by the heads of these organizations as to why Armstrong was dropped. FRS Chief of Marketing commented: â€Å"this seems like a good time to part ways† while 24 Hours Fitness stated: â€Å"our business relationship with Armstrong no longer aligns with our company’s mission and values† (Schrotenboer, 2012). These and many more statements were made in regards to the doping allegations. Armstrong’s reputation and image is currently deteriorating rapidly.There are many opinions from segments of society (such as the public and the media,) regarding the Livestrong Foundation after this alleged scandal. Here is a brief overview of the situation from various stakeholders (See Appendix for Livestrong Foundation view): The Public: The public had varied opinions. There has been one section of people who have stood strongly by Lance Armstrong and the Livestrong Foundation. They stand by the fact that the foundation is still about researching a cure for cancer and so it will always be respected in the eyes of the community.Lou Hablas has supported Livestrong for years and worn the iconic yellow bracelet in honor of his uncle, stepmother and friends who have lost loved ones to cancer. The 49-year-old Georgia resident says he'll continue to wear the bracelet despite news that embattled cyclist Lance Armstrong is stepping down as chairman of the charity he founded 15 years ago. But the poster of Armstrong leading his Discovery teammates in the team time trial at the 2005 Tour de France is coming down from his office wall amid news that the U. S.Anti-Doping Agency found â€Å"overwhelming† evidence of Armstrong's involvement in doping as a professional cycler. â€Å"What Lance initiated through the formation of a foundation in his name and efforts through Livestrong far exceed this formal and seemingly final recognition of Lance's fallibility, Cancer su cks and it is much bigger than Lance Armstrong † Hablas said in an interview with CNN (CNN, 2012). The feeling of Lou Hablas mirrors the feeling of millions around the world. While they still continue to strongly support the Livestrong, their respect for Lance Armstrong has diminished due to the doping incident.They are able to separate the foundation from Lance Armstrong and the controversy surrounding Lance Armstrong does not change their opinion on the Livestrong Foundation. On the other hand, there has also been a large segment of the public who have lost their faith in the Livestrong Foundation. Wendy Adams of Manchester, Pennsylvania, and her sisters have been wearing their yellow bracelets since their father was diagnosed with end stage prostate cancer in 2004. When her father died in 2005, the family respected his wish to be cremated wearing the bracelet and spent $200 dollars on the bracelets for family and friends to hand out.Now, she says she can't wear the bracelet with pride anymore because of its connection to Armstrong and the organization. She has taken it off and vows to never again wear it. She says â€Å"Lance is Livestrong, he is the face of hope. And when that face is that of a liar, a manipulator, for me? I can't wear it with pride anymore. † (Ibid) Therefore we see that the public has different opinions regarding the Livestrong Foundation after Lance Armstrong’s doping scandal. But the vast majority of people are able to distinguish between the Livestrong Foundation and Lance Armstrong.They recognize that the Livestrong Foundation is about cancer which is much bigger than Lance Armstrong and the foundation needn’t suffer due to the Lance Armstrong scandal. The Media: The media has been investigating the Livestrong Foundation closely after the Lance Armstrong doping scandal. The Livestrong Foundation has been under intense scrutiny recently. Bill Gifford, a journalist from OUTSIDE magazine, released an article s tating that the Livestrong Foundation doesn’t in fact do much to fund research to find a cancer cure (Gifford 2012).He states in his article â€Å"Equally interesting is what the foundation doesn’t do. Most people—including nearly everybody I surveyed while reporting this story—assume that Livestrong funnels large amounts of money into cancer research. Nope. The foundation gave out a total of $20 million in research grants between 1998 and 2005, the year it began phasing out its support of hard science. A note on the foundation’s website informs visitors that, as of 2010, it no longer even accepts research proposals† (Ibid. ).Gifford also goes on to say that the primary goal of the Livestrong Foundation is to advertise and promote Lance Armstrong as he is the face of the foundation. He says â€Å"I found a curiously fuzzy mix of cancer-war goals like â€Å"survivorship† and â€Å"global awareness,† labels that seem to entail p lastering the yellow Livestrong logo on everything from T-shirts to medical conferences to soccer stadiums. Much of the foundation’s work ends up buffing the image of one Lance Edward Armstrong, which seems fair—after all, Livestrong wouldn’t exist without him.But Livestrong spends massively on advertising, PR, and â€Å"branding,† all of which helps preserve Armstrong’s marketability at a time when he’s under fire. † Such stakeholder viewpoints illustrate that Livestrong has to be careful in all its future endeavors as it is under constant scrutiny due to the doping allegations surrounding Lance Armstrong. This may have serious impacts related to the loss of Livestrong’s reputation and hence the challenge is in disassociating the Livestrong brand from its founder Lance Armstrong.The message must be communicated that Livestrong is about the fight against cancer at a global level, rather than a mere doping scandal by its founder. ————————————————- The key issues identified previously in this report highlight the importance of rebuilding Livestrong’s brand image in a manner that refocuses public attention towards Livestrong’s over-arching agenda and manifesto: To fight cancer with determination in the face of adversity.The following communications plan outlining key aims, objectives, strategies and tactics has been produced with this message at heart. The formal severing of ties with Lance Armstrong, are the first steps taken by the Livestrong Foundation towards this process. ————————————————- PHASE 1 Key Aims * Identify key stakeholders that are currently affected by the crisis, who it may affect and why. * Refocus public attention towards cancer victims and inspirational c ancer fighters supported by Livestrong. Ensure that communication is clear, compelling, continuous, consistent and sustained. * Ensure that engagement, understanding and commitment amongst internal stakeholders is achieved in relation to implementing strategies and tactics to overcome crisis. Promotional Channel: Public Relations Objective: Honest and sincere Acknowledgement of the problem Livestrong is facing, the action taken and highlighting the need to focus on the true adversary – cancer itself. Strategy: Communicate in totality to internal and external stakeholders within the next 6 months.Tactics: 1) Organising a press conference A spokesperson that holds a prominent role in the Livestrong Foundation will address the public. In preparation for the press conference, the spokesperson will be given full media training beforehand in responding to questions by the press such as: What is Livestrong’s current stance on doping? How does Livestrong plan to attract donati ons when its founding member can no longer inspire donors or call on celebrity contacts? Who will lead the organisation now that Armstrong has stepped down?What will be the next steps of the charity? etc. (More questions will be prepared for media training, closer towards the launch of the press conference). The Spokesperson will begin the conference by acknowledging the doping allegations made towards Livestrong’s former founder which have resulted in the foundation formally severing ties with Lance Armstrong. The spokesperson will then, make it explicit that it was a necessary decision made with the true cause at mind – Fighting Cancer, which at the moment is not receiving ull attention by the foundation and its public due to Armstrong’s doping allegations. The spokesperson will highlight the significant difference made by the Livestrong Foundation in its long-term fight against cancer through conducting educational programs emphasising on healthy lifestyle, a nti-stigma campaigns and Grassroots fundraising events; all done in order to raise awareness, increase outreach and facilitate collaboration in an effort to improve the situation of cancer patients.Furthermore, the spokesperson will highlight that it is important for the public to keep in mind these contributions made by Livestrong in the fight against cancer and will advise the public to ‘look at two separate people: Lance Armstrong the cycling champion allegedly turned drug-user and Lance Armstrong the cancer fighter and symbol of inspiration† of which the latter was the reason for Livestrong’s success until this point.Not only does Livestrong reach out to cancer patients, but also to those who look for inspiration, determination and hope, in their darkest hours of need. After these key points are made, the spokesperson will invite the press for a Q&A session. 2) Distributing press releases and feature articles online and offline Firstly, a number of press relea ses will be distributed to key media outlets (offline) and wired agencies (e. g. Reuters online), raising and addressing similar points to that of the press conference.Secondly, feature stories focusing on Livestrong Foundation support given to local and national cancer victims and their families will be distributed (both online and offline) in local and national media outlets. These stories will focus on an angle showing the determination of the cancer victims, survivors and their families and how Livestrong aids them in this journey through emotional and financial support; essentially, communicating in a compelling way to engage the public with Livestrong.Further, by distributing a considerable number of press releases and feature stories online, it would ensure that members of the public will encounter such stories which focus on Livestrong’s positive impact on society, in effect, proving to be a cost effective-method achieving search engine optimisation (SEO). 3) Social m edia engagement Firstly, a video release will be made (utilising YouTube) featuring the incoming board chairman of the foundation – Jeff Garvey, who outlines the next steps that will be taken by the Livestrong Foundation followed by the severing of ties with its former chairman – Lance Armstrong.This would mainly involve giving undivided attention towards the Livestrong Foundation mission in â€Å"providing free financial, practical and emotional support services for cancer survivors and their families. † This video will then be attached to Livestrong’s website, Facebook page, Twitter account and Blog. This will be followed by an invitation to the public to give their honest opinion about Livestrong and suggest ideas about what steps the foundation could take in order to better contribute to its fight against cancer.In addition, a competition will be posted on Facebook and Twitter announcing that the winner who suggests the most creative and engaging idea will have their name as part of the next Livestrong campaign title and the opportunity take part as one of the campaign team leaders. Not only will this type of approach promote symmetrical communication between Livestrong and the Public, but also indirectly suggests that Livestrong is trying its best to move past the Lance Armstrong doping scandal and refocus all its energy towards fighting cancer. ) Establishing an Intranet system for internal stakeholders of the Livestrong Foundation Given the possibility that not all members, employees and shareholders may be aware of the severity of the issue concerning Lance Armstrong’s alleged doping scandal and the strategic action taken to repair Livestrong’s reputation; an intranet will be established to provide the latest information on the issue and steps taken to rebuilding Livestrong’s brand image in a manner that refocuses public attention towards Livestrong’s battle against cancer.The intranet page will b e maintained by a trained team who will monitor current problems, predict any future revelations and watch the movements of public and media opinion closely. This will also provide the opportunity for internal stakeholders to ask questions, post responses, and contribute ideas about the crisis in a community sphere. Measurement and Evaluation Firstly, feedback could be gained from journalists, who will attend the press conference, on whether the responses given by the Livestrong Foundation were sufficient in communicating Livestrong’s future intentions and vision purely focused on battling cancer.The press releases and feature stories will be evaluated in relation to how consistent, clear and compelling they are in producing communication outcomes (e. g. Whether the key message was fully, partially, incorrectly, negative/positively, etc. conveyed . In relation to evaluating the level of public engagement with social media, they will be measured according to the tone of commun ication. For example, whether the blog, twitter and Facebook responses by the public, were positive, balanced, neutral or negative.Furthermore, this will also be measured by tracking levels of public engagement. E. g. whether target audiences are: Lurking, Casual, Active, Committed or Loyal. The activity on the intranet will be measured in a similar fashion although it would also include tracking the amount of internal stakeholder response within a period of 6 months. Given that the above strategies and tactics are successful and meet the objective, the Livestrong Foundation can move towards the 2nd phase which involves creatively utilising the promotional channels of Advertising and Viral Marketing.Note: The above strategies were considered after examining the cases of Sony and Dell when they faced a product defect issue where they avoided damages to their reputation through responses received through their established crisis website (Larkin and Register, 2008:63) Further, the case concerning the rebranding of Scope – the charity organisation for cerebral palsy – was also examined in detail (Scope, 2012). ————————————————- ————————————————- PHASE 2 Promotional Channel : AdvertisingObjective: Ensure a new and improved understanding of Livestrong by the public. Strategy: Creating a new advertisement to broadcast Livestrong’s new image. Tactics: Two different advertisements will be made for two groups of audiences. 1. Advertisement directed towards the general public: This advertisement features a little girl frolicking happily in a garden. The whole frame is colourful. Suddenly, a monster called â€Å"cancer† appears, and a thunder storm occurs. The little girl begins to cry in fear. At this time, a large number o f Livestrong wristbands appear to fight the monster and protect the little girl.The wristbands knock the monster down and sunshine prevails. The slogan: Let Livestrong Protect the One You Love then appears . The advertisement will be shot in the style of caricature which makes it simple and easy to comprehend. Even children will be able to understand the advertisement; therefore, the target audience is broadened. This inspiration comes from Fresh Start—the campaign which is called up by Welsh government to stop smoking in cars. This campaign used children as their starting points and inspired people stopping smoking. ((2012). GOLLEY SLATER LAUNCHES FRESH START WALES. Online] Last accessed December 13th). 2. Advertisement directed towards cancer survivors and their families The second advertisement is aimed at encouraging people who have suffered from cancer to be hopeful and to trust Livestrong. This advertisement will focus on the reliability of the Livestrong foundation. Th e advertisement has a black and white tone to portray people’s emotion after knowing that they get cancer. This scene will simply focus on the facial shots of people who have just found out that they have cancer. Sad music plays in the background to enhance the affect.After this, the Livestrong wristbands appear. The yellow color of the wristband symbolizes sunshine and how Livestrong can brighten the lives of those who suffer from this terrible disease. The advertisement ends with the frame being full of sunshine and smiles on the faces of the people who suffer from cancer. Platform: These advertisements will be played in public places, such as subway stations and bus stops because it has a wider reach in terms of viewers. Some posters with a similar theme will also be used as outdoor advertisements. There will also be a donation box near the screen.This is done because people will feel the need to donate immediately after viewing such a touching advertisement. Prediction: I t is estimated that 6 months into the advertising campaign, the awareness of Livestrong will increase by 30%. Also, the donation towards the Livestrong foundation will also increase about 10%. Promotional Channel : Viral Marketing Objective: Increase people’s awareness of Livestrong Strategy: Take advantage of social media, such as Youtube, Twitter and Facebook to let more people know Livestrong’s new image Tactics: 1. Flash MobThere will be several â€Å"flash mob† activities in target cities, such as London and Manchester, which means organizing about 50 people at the city landmark wearing Livestrong apparel and repeat the Livestrong’s slogan. All this will be recorded and broadcasted onto social media sites. This tactic is inspired by the popularity of Psy’s Gangnam Style. Gangnam Style’s shoot to popularity is attributed to the effective use of social media through which it gained global recognition. 2. Twitter and Livestrong Another act ivity, mainly to do with Twitter, can also be undertaken.A custom designed poster stating â€Å"Keep Calm and Trust Livestrong† will be posted by Livestrong. Every time the poster is re-tweeted, Livestrong will donate 1 pound towards a cancer rehabilitation center. This action will not only help people who suffer from cancer, but will also pique the attention and interest of the people and increase brand awareness. Platform: Social media will be the main platform for this strategy as it is currently more popular than traditional means of marketing. Social media will reach a very wide range of audience†¦ from the youth to the older generation.Also, the broadcasting speed of social media is faster compared to broadcasting via traditional means. ————————————————- Prediction: In this six months campaign, Livestrong’s exposure rate on social media will increa se and people will have more positive aspects to discuss about Livestrong. ————————————————- Word Count: 3,275 References British Broadcasting Corporation (BBC). (2012), â€Å"Lance Armstrong receives US Anti-Doping Agency charges. ’ [Online] Available at: http://www. bbc. co. uk/sport/0/cycling/18435771 [Accessed: 1 December 2012].Burleigh, N. (2012), ‘Will Livestrong Stay Strong? ’ [Online] Available at: http://www. bicycling. com/news/featured-stories/will-livestrong-stay-strong? page=0,1 [Accessed: 1 December 2012] CNN (2012) ‘Livestrong bracelet: To wear or not to wear?. ’ [Online]. Available at: http://www. cnn. co. uk/2012/10/18/living/lance-armstrong-livestrong-legacy/index. html [Accessed: 1 December 2012] Gifford, B. (2012), ‘It's not about the lab rats. ’ [Online]. Available at: http://www. outsideonline. com/outdoo r-adventure/athletes/lance-armstrong/Its-Not-About-the-Lab-Rats. tml? page=all [Accessed: 1 December 2012]. Golly Slater (2012), ‘Golly Slater launches Fresh Start Wales. ’ [Online]. Available at: http://www. golleyslater. co. uk/services/public-relations/news/news-detail. php? id=976 [Accessed 29 November 2012] Livestrong (2012) Livestrong Milestones [Online]. Available at: http://www. livestrong. org/Who-We-Are/Our-History/Milestones [Accessed: 10 December 2012]. Maclaggan, C. (2012) ‘Exclusive: Livestrong cancer charity drops Lance Armstrong name from title’ [Online]. Available at: http://www. chicagotribune. om/sports/olympics/sns-rt-us-cycling-armstrong-livestrongbre8ae000-20121114,0,6273785. story [Accessed: 1 December 2012]. Mary, P. (2012) ‘Armstrong Is Dropped by Nike and Steps Down as Foundation Chairman. ’ [Online]. Available at: http://www. nytimes. com/2012/10/18/sports/cycling/lance-armstrong-dropped-by-nike-steps-down-as-chairman -of-his-charity. html? pagewanted=all [Accessed: 1 December 2012]. New York Times (2012) ‘Times Topic: Lance Armstrong. ’ [Online]. Available at: http://topics. nytimes. com/top/reference/timestopics/people/a/lance_armstrong/index. tml [Accessed: 1 December 2012]. Petchsky, B. (2012), ‘A full list of the brave brave companies that dropped lance Armstrong only after Nike did. ’ [Online] Available at: http://deadspin. com/5952679/a-full-list-of-the-brave-brave-companies-that-dropped-lance-armstrong-as-an-endorser-only-after-nike-did. [Accessed: 1 December 12]. Regester, M. & Larkin, J. , (2008) Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice. London: Kogan Page. Schrotenboer, B. (2012), ‘Livestrong: Only 8 donors asked for their money back. ’ [Online]. Available at: http://www. usatoday. om/story/sports/cycling/2012/11/12/livestrong-lance-arms trong-doping/1700831/ [Accessed: 1 December 2012]. Scope (2012), â₠¬ËœThe Spastics Society to Scope: The story of the name change and relaunch November in 1994. ’ [Online] Available at: http://www. scope. org. uk/sites/default/files/pdfs/History/Scope_name_change. pdf [Accessed: 1 December 2012]. Vertuno, J. (2012) ‘Lance Armstrong Cuts Formal Ties to Livestrong, Resigns from Board’ [Online]. Available at: http://www. therepublic. com/view/story/c98e415cc01346f19a7a67a12ead195f/CYC–Armstrong-Livestrong [Accessed:1 December 2012].Wall Street Journal (2012) Statement by Lance Armstrong [Online]. Available at: http://online. wsj. com/article/SB10001424052702303734204577464962634804348. html [Accessed: 1 December 2012]. APPENDIX The Livestrong Foundation Perspective of Lance Armstron’s Allegations: The Livestrong Foundation was initially very supportive of Lance Armstrong during the doping incident. However, Lance Armstrong stepped down from the board of directors of the foundation and ended all association with Livest rong. This was done to ensure that the negative publicity directed towards Lance Armstrong would not affect Livestrong’s popularity.The incoming board chairman, Jeff Garvey, said that Armstrong was distancing himself from Livestrong to protect it against any damage resulting from his doping controversy. â€Å"Lance Armstrong was instrumental in changing the way the world views people affected by cancer,† Garvey said. â€Å"His devotion to serving survivors is unparalleled and for 15 years, he committed himself to that cause with all his heart. † (The New York Times 2012). Livestrong CEO Doug Ulman, a cancer survivor himself, sees the scandal as little more than a sad distraction from a noble cause, and he sees no need for a formal distancing from Armstrong. This organization has never been stronger in terms of fulfilling our mission and the support that we receive from literally millions of people,† he says. â€Å"We are trying to tackle a global problem, the number one cause of death around the world. And so the investigation unfortunately has become a distraction from our mission. We are literally, positively changing lives every day and we have so much more to do and to be pulled away and distracted even for 10 minutes is

Prometheus Unbound

In examining Asia’s speech, appearing in Act 2 of Percy Bysshe Shelley’s ‘Prometheus Unbound,’ it is evident that Shelley utilised a vast range of themes to create such a unique piece. Overall, the play draws chiefly from areas such as Philosophy, Romanticism, Mythology, Music and Religion (Rossetti). However, the play itself could not have been created without Shelley’s reading of Aeschylus’s play, â€Å"Prometheus Bound† (McDonald). In this sense, the play is very much an appropriation of and sequel to the original.With the above matters combined, Shelley created a work that is conceptually complex, providing the foundations for a challenging yet dramatic play that â€Å"paradoxically performs itself inside the mind of the reader† (Quillin). Asia’s speech in Act 2 reveals Prometheus as fundamentally, the first humanitarian. As such, Prometheus is known as the liberator of humanity and referred to as the â€Å"culture br inger† (Greenblatt 821). Symbolically, Rossetti affirms, â€Å"The unbinding of Prometheus is the unbinding of the human mind† (28).In addition, Rossetti suggests the cave that retains Prometheus â€Å"†¦is the cavern of the human mind- the recesses of creative and contemplative thought, vocal with human sympathy, fertile of human enlightenment and elevation† (31). Therefore, Shelley's ideas signify Romanticism, as his writing insinuates when individuals attain freedom, the power of their imagination is unlocked (Quillin). This can be seen in the â€Å"Prometheus saw, and waked the legioned hopes Which sleep within folded Elysian flowers, Nepenthe, Moly, Amaranth, fadeless blooms; That they might hide with thin and rainbow wings The shape of death; and Love he sent to bindThe disunited tendrils of that vine† â€Å"Prometheus saw, and waked the legioned hopes Which sleep within folded Elysian flowers, Nepenthe, Moly, Amaranth, fadeless blooms; That th ey might hide with thin and rainbow wings The shape of death; and Love he sent to bind The disunited tendrils of that vine† subsequent fragments of Asia’s speech. First and foremost, Asia’s speech is one of unrhymed rhythm and abundant of religious connotations depicting parallels between Greek mythology and Christianity (Quillin). The word ‘Elysian’ refers to Greek mythology and the paradise to which heroes on whom the gods deliberated immortality were sent (Encyclop? ia Britannica). The word ‘hope’ is personified as it is ‘woken’. The awakening of ‘legioned hopes’ may also signify the mass of humanity, in the sense they have been transitorily paralysed by Jupiter’s wrath. It also provides parallels to purgatory, as the forced temporary suffering upon human kind occurs for an unspecified period of time (Padgett). The heavenly flowers act as strength to Prometheus. With Prometheus’ epiphany that lo ve is the answer, the ‘binding’ of the ‘disunited tendrils’ symbolises Prometheus’ realisation that he can be reunited with his wife.The ‘vine’ may also symbolise the chains that bound Prometheus to the cliff. In addition, metaphorically, the vine could represent the almighty strength of a vine in comparison to Prometheus and Asia’s undying love. Rossetti expands this notion, by stating Prometheus and Asia may be regarded as the â€Å"union of the mind and body, or mind and â€Å"Which bears the wine of life, the human heart; And he tamed fire which, like some beast of prey, Most terrible, but lovely, played beneath The frown of man, and tortured to his will Iron and gold, the slaves and signs of power, And gems and poisons, and all subtlest forms,Hidden beneath the mountains and the waves. † â€Å"Which bears the wine of life, the human heart; And he tamed fire which, like some beast of prey, Most terrible, but lovely, p layed beneath The frown of man, and tortured to his will Iron and gold, the slaves and signs of power, And gems and poisons, and all subtlest forms, Hidden beneath the mountains and the waves. † beauty, or intellectual and emotional/loving elements in the human soul† (32). The first line alludes to the greatest gift in life and predominant theme in Prometheus Unbound; love. Love aids the strength and power in Prometheus’ defeat of Jupiter.Evidently, ‘The frown of man’ refers to Jupiter, the chief of Gods who initiated the binding of Prometheus (Magill). After the annulment of Jupiter’s curse upon Prometheus, the play suggests if human kind decides to embrace love, freedom and reject all evil, then the reforming of humanity should occur (Padgett). Thus, the poem is contradictory to Shelley’s statement in the preface stating that â€Å"Didactic poetry is my abhorrence† (Greenblatt 797) as it essentially teaches morality. Once more, the play provides a parallel to Christianity, in the sense that the characters ‘Prometheus’ can be compared to Christ and ‘Jupiter’ to Satan (Padgett).As pointed out, Shelley’s philosophical roots are strongly embedded throughout the play. With this is mind, it is clear that Shelley utilised Aristotle’s theory of the four basic constituents of matter; earth, water, air and fire as a thematic element within the play (Fowler). Thus, words such as ‘fire’ and ‘forms’, refer to Shelley’s cosmic approach to symbols represented throughout the play (Padgett). This distinctive style of imagery enabled Shelley to thoroughly capture the readers’ imagination, as his writing suggests imagery â€Å"He gave man speech, and speech created thought, Which is the measure of the Universe;And Science struck the thrones of Earth and Heaven Which shook, but fell not; and the harmonious mind Poured itself forth in all-propheti c song, And music lifted up the listening spirit Until it walked, exempt from mortal care, Godlike, o’er the clear billows of sweet sound; And human hands first mimicked and then mocked With moulded limbs more lovely than its own The human form, till marble grew divine, And mothers, gazing, drank the love men see Reflected in their race, behold, and perish. † â€Å"He gave man speech, and speech created thought, Which is the measure of the Universe; And Science struck the thrones of Earth and HeavenWhich shook, but fell not; and the harmonious mind Poured itself forth in all-prophetic song, And music lifted up the listening spirit Until it walked, exempt from mortal care, Godlike, o’er the clear billows of sweet sound; And human hands first mimicked and then mocked With moulded limbs more lovely than its own The human form, till marble grew divine, And mothers, gazing, drank the love men see Reflected in their race, behold, and perish. † that can be concei ved various ways simultaneously (Padgett). The final section of Asia’s speech further glorifies Prometheus and the birth of liberation for human kind.It also typifies the premise of the entire drama; Prometheus is acknowledged as â€Å"the culture bringer† (Greenblatt 821). Meaning, he has given human kind the power of intellectual ability, made up of the creative arts and sciences, thus, liberating human kind. This is evident as â€Å"He gave man speech, and speech created thought, which is the measure of the universe†. This line highlights what Prometheus has achieved for the human race. Proving his suffering was not in vain, Rossetti states it has provided intellectual freedom for the rest of society (31).Furthermore, the line; â€Å"music lifted up the listening spirit† reiterates Prometheus’ liberation of human kind. From this, it is clear that Shelley adopts musical themes in his poetry when language no longer proves to be an effective mode o f aestheticism (Quillin). Overall, Shelley produces a dramatic piece addressing his revolutionary ideals by combining music and dialogue, which ironically performs itself in the mind of the reader (Quillin). In Conclusion, Percy Bysshe Shelley’s ‘Prometheus Unbound’ was conceptually inspired by a plethora of key factors.Throughout ‘Prometheus Unbound’, it is evident that Shelley’s approach to imagery stems profoundly from his interest in Philosophy, Romanticism, Mythology, Music, Religion and most importantly, the appropriation of and sequel to Aeschylus’s play, â€Å"Prometheus Bound† (McDonald). These key elements have enabled a multifaceted approach to Shelley’s’ writing, formulating the dramatic shape of the play as a whole. Works Cited â€Å"Elysium†. Encyclop? dia Britannica. Encyclop? dia Britannica Online. Encyclop? dia Britannica Inc. , 2013. Web. 11 Mar. 2013. ;http://www. britannica. om/EBchecked/t opic/185418/Elysium; Fowler, Micahel. â€Å"Aristotle. †Ã‚  Beginnings of Science and Philosophy in Athens. N. p. , 9  Feb. 2008. Web. 11  Mar. 2013. ;http://galileoandeinstein. physics. virginia. edu/lectures/aristot2. html;. Greenblatt, Stephen, Ed. The Norton Anthology of English Literature. 9th  Ed. New York, United States: W. W Norton ; Company, Inc. ,  2012. Print. Magill, Frank. â€Å"Prometheus Unbound. † Magill Book Reviews,  2011. Web. 10  Mar. 2013. ;http://www. enotes. com/prometheus-unbound-salem/prometheus-unbound-0089900364;. McDonald, Marianne. â€Å"Aeschylus’ Prometheus Bound.   Osher Lifelong Learning Institute – UC San Diego Extension. N. p. ,  2008. Web. 10  Mar. 2013. . Padgett, John B. â€Å"The Imaginary Ideal: Prometheus Unbound. †Ã‚  Shelley, Dante, and Romantic Irony. N. p. ,  1995. Web. 11  Mar. 2013. . Quillin, Jessica K. â€Å"An assiduous frequenter of the Italian opera: Shelley’s Promet heus Unbound and the opera buffa. †Ã‚  Romantic Circles. University of Maryland, 15  Mar. 2005. Web. 10  Mar. 2013. .

Cyber security Coursework Example | Topics and Well Written Essays - 250 words - 1

Cyber security - Coursework Example edge of previous intrusions and other organizations’ reaction or solutions will be ready to lend a hand in outlining the business case for intrusion detection products. Additionally, they should also be aware of the advantages and opportunities offered by intrusion detection with a wide-ranging awareness with the intrusion detection solutions and products presently available in the market. In addition, they should also recognize the basic objectives and goals of the intrusion detection products. In view of the fact that Intrusion detection will be a costly activity or investment, even though they make use of an open source solution hence they need to spend an adequate amount of time to investigate, get, build up and put into practice to be far less than the in the general routine management of the information (Bandy, Money, & Worstell, Intrusion Detection FAQ: Getting Started, 2013). A "honeypot" is a very useful tool for protecting networks from not permitted access. In fact, the honeypot does not encompass applications or data that is vital to the business organization but it contains an adequate amount of attractive data to attract a hacker (SANS, 2013). In view of the fact that a honeypot is only a system tool or application or file that has entirely no reason in production hence it can be assumed that if the honeypot is accessed, there might be some reason that is not linked to a specific business corporation on purpose (Bandy, Money, & Worstell, Intrusion Detection FAQ: What is a honeypot? Why do I need one?, 2013). It is an admitted fact that the honeypots can be very helpful to business corporations that have considerable resources to maintain them. However, if an organization does not have a security expert to strictly keep an eye on a honeypot the organizations has, at finest, built a susceptible platform that is not checked regularly as well as at wor st, a platform that can be occupied and employed by any hacker to attack other systems. Moreover,

The earning inequality in Israel Assignment Example | Topics and Well Written Essays - 2500 words

The earning inequality in Israel - Assignment Example Often, the media houses have covered this story focusing on issues relative to Israeli’s economy. The United States, a close follower of Israel’s practices, has acted against the discrimination challenge in the past as it reflects negatively on the countries well-built reputation (Plaut, 2014). Naturally, Israel is the only state in the Middle East lacking an apartheid regime and looking at its success, as a developed country; it faces no threats from rivals and defamers. This condition makes Israel’s practices a dream for most of the western countries. A decade ago, discrimination was the country’s most pressing challenge but today, things have taken an influential step. The most worrying characteristic of Israel is the growing income inequality. It became prevalent a few years ago and in 2015, it attracts the attention of most states, organizations and international corporations (Filut, 2015). As from April 2015, Israel ranks at number 15 in labor productivity of the international economies. This fact is from the Organization of Economic Cooperation and Development (OECD) most recent report. Israel has had a record increase in labor productivity for a limited time with more than three million people in the country having standard jobs. World’s leading countries such as China, United Kingdom or even South Korea are yet to attain Israel’s current labor productivity. However, the OECD claims as much as Israel has made improvements, the country’s economy is in an awkward position because they are 4% out of their constant track as depicted in the past two decades (Filut, 2015). The economic growth continues to increase gradually because of the variations in labor productivity - over three times that of the major emerging markets. This might seem impressive but China, Indonesia, Brazil and Russia have had over 100% productive increase in less than a decade, which shows they are most likely to surpass Israel in due time (Matthew,

Philosophy, the second Topic Essay Example | Topics and Well Written Essays - 500 words

Philosophy, the second Topic - Essay Example Aristotle’s viewpoints also underscore Plato’s assertion in that philosophy has a purpose of practicality attached to it. Gaining knowledge for its own sake does not restrict the projection of the acquired knowledge in any way. Rather, practical philosophy can be attributed to numerous situations that are intrinsically separated from merely conjectural inquiries made for the sake of flaunting one’s pedantic affectations. The rational components of practical philosophy have, however, been questioned by modern scientific innovations that strive to theorize every phenomenon. This is the main point of debate in this paper. What is the purpose of philosophy in real life? Does philosophy have any bearing on human life, individual or collective? The paper shall examine the arguments propounded by five seminal thinkers from the world of philosophy: Jean-Paul Sartre, Karl Marx, Friedrich Nietzsche, and Sigmund Freud. The existential quandaries of modern men have been addressed in-depth by the French thinker Jean-Paul Sartre. Commenting on philosophy, he claims that philosophy as an abstraction of human perception is only a vague concept which does not yield any ethical or realistic principles. The basis of his argument involves the interdependency of existentialism and Marxism for the sake of comprehending reality and its evolution from the past. This is an interesting premise because Marxist philosophy is different from existentialist philosophy in terms of explaining idealism (Sartre and Priest 17). Marx’s investigation is more akin to presenting every individual within a social setup which should be in perfect accord with a totalitarian worldview. Hence, the existential essence of subjective idealism is not the point of philosophical contention for Marx. He argues that betterment of living can be achieved not by the

Orgaanizational Culture and Values Essay Example | Topics and Well Written Essays - 750 words

Orgaanizational Culture and Values - Essay Example The values of an organization and those of the nurse hugely impact on patient care in any health care setting. Nurse’s values are supposed to be guided by professionalism or nursing professional ethics while those of the health care facility should be guided by organizational ethics. It is, therefore, clear that a nurse if only able to perform professionally if the organization has offered an environment to facilitate such performance (Hall, Doran and Pink, 2008). Nurse’s values can also be attributed to their personality which impacts on how a nurse delivers patient care. Organizational culture also tells a lot about its values and when this culture conflicts with the nurse’s professionalism, patient outcome is negatively affected. For example, many health care institutions currently grapple with limited resources including human resource. When the management policy dictates that a single nurse addresses many patients, this hampers on patient outcomes because of minimized attention. Organization values also affect the levels of motivation among nurses because these values foster a particular environment which can either lower of increase motivation levels (Park and Kim, 2009). Therefore, environmental context coupled with nurse’s behaviors bring about distinct levels of motivation. The aggregate situation resulting in the blending of nurse’s values and those of the organization hugely affect patient outcome either positively or negatively as explained above. According to Vandome and McVey (2012) effective communication is an essential ingredient for organizational success. Communication in an organization is either internal or external in nature. Internal communication is primarily between and among the management and the employees while external is between the organization and the outside world or external stakeholders like customers. Workplace challenges are easily overcome through effective

Public transportation vs driving a car Essay Example | Topics and Well Written Essays - 250 words

Public transportation vs driving a car - Essay Example car owner pay a lot of money for such things as fuel, car taxes, vehicle inspection, insurance, washes, maintenance, fines, repairs, and parking (Automobile Association). Two out of ten unintentional injury deaths take place while transportation. The risk of passenger’s death varies greatly depending on the means a person chooses to travel. In this regard, public transport is safer. For example, during 2006-2008, more than 14,000 of car passengers died in car accidents while the number of deaths of passengers who took buses is about fifty (National Safety Council). Finally, public transport does less harm to the environment than private transport. Overall, transportation in the United States accounts for about 28% of greenhouse gases emissions. Of this, buses, trains, and ships emit only 7% while 34% is generated by private cars (Pubtrantravel). Automobile Association. "Car Running Costs."Â  The AA. Automobile Association Development Ltd, 7 Jul 2014. Web. 21 Oct 2014. .